What Smart Investors Know Smart investors take the time to separate emotion from fact. Share | Related Content Where Is the Market Headed? We all know the stock market can be unpredictable. We all want to know, “What’s next for the financial markets?” Four Really Good Reasons to Invest There are four very good reasons to start investing. Do you know what they are? 5 Smart Investing Principles Principles that can help create a portfolio designed to pursue investment goals.